The Vans^® brand has been connecting with youth culture to promote creative self-expression, authenticity and progression for nearly 50 years, while linking the brand's deep roots in action sports with art, music and street culture.

Today, the Vans^® brand evolution continues. From its foundation as an original skateboarding company, to its emergence as a leading action sports brand, to its rise to become the world's largest youth culture brand - the Vans^® brand has taken on a power that matches its business performance.

The Vans^® brand embraces and promotes the action sports lifestyle and youth culture through its support of athletes on boards and bikes all over the globe.

The Vans^® brand hosts major events that combine action sports, art, music and street culture, including the Vans^® Triple Crown of Surfing^®, the Vans^® Downtown Showdown, the Vans^® Pool Party, the House of Vans, VanDoren Invitational and the Vans^® Warped Tour.